So what did we end up naming the bag? We’re calling it The East End Tote. Thinks it’s boring? Let me explain. The name has two levels of meaning: one practical and one personal. I grew up on East End Ave in NYC and spent the summers on the East End of Long Island. While East End Avenue is very quiet and peaceful compared to the rest of New York, it is also classic and sophisticated. The street that I grew up on hasn’t changed much in the last 50 years: all the buildings are prewar and someof the doormen have greeted the same residents every morning for the last 40 years.  The area reminds you of a time in New York when Audrey was having breakfast at Tiffany’s, not a time when the ‘Real Housewives’ were getting their previous breakfasts liposuctioned out at Dr. Walden's.

So, it was in this mindset that I designed the East End Tote. It is subdued enough to carry to work or school, but interesting enough to carry on the weekend when you are out to lunch with friends. It fits everything that a smart woman would need for the day but isn't bulky and overbearing. The bags has four interior pockets, one exterior slip pocket, a removable computer sleeve and another padded interior computer sleeve that can be used for your MacBook or your iPad. It’s for the woman who cares about quality, organization and craftsmanship over a superficial label.

You be the judge. What do you think?

On a side note, thank you for all of your great name recommendations. I must admit, I really like Dawn’s idea of calling the bag ‘Twiggy.’ That was a fantastic idea and I will definitely keep it in mind for future bags. In fact, I am currently working on a smaller bag for the 11’ MacBook Air and iPad and I think that Twiggy would be a great name for it.